Study: Esports gaining on baseball and hockey among millennial men
LOS ANGELES -- Male millennials who say they regularly watch esports have caught up to regular watchers of hockey, and are approaching baseball numbers, according to a new study from market research firm Newzoo.
That's just one of many insights from the study, which surveyed some 60,000 people from 27 countries over the course of three years.
SEE ALSO:eStream: The NBA enters eSportsNewzoo asked invite-only respondents about which sports they "regularly" watched. Among men aged 21-35, 22% said they were regular esports watchers, just slightly below baseball and better than ice hockey, which fell in the high teens.
Some other insights:
Of the more than 200 million estimated esports viewers and casual fans, only 60% actually play the games they watch
If esports had the same revenue-per-fan as the NBA, it would be a $2.5 billion industry (five times the current amount)
Esports is projected to be a $1 billion industry by 2019
76% of esports enthusiasts say watching esports is taking away from hours they used to spend watching traditional sports
Newzoo, which focuses on esports, traditional sports and brands, created a snapshot of what the typical fan looks like, too, including the brands they like:
That esports lifeCredit: newzooTopicsEsportsGaming
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